Hi! I'm Ana

a UX/UI designer from Bucharest who turns friction into flow and ideas into meaningful experiences.

Work

SaaS • B2B • Web App Design • Productivity
Lupl: How I made a step feature that turns overload into manageable
I designed a step feature for users tasks, helping them break down complex items into manageable steps and reduce cognitive load.
SaaS • B2B • Web App Design • Mobile App Design • Productivity
Lupl: How I designed a comments feature for real-time feedback
I designed a comment feature for the web app, Android, and iOS that allowed users to share quick updates on small changes and intermediate progress.
SaaS • B2B • Web App Design • Mobile App Design • Productivity
Lupl: How I designed an emoji feature to instantly humanize legal work
I designed an emoji feature for making chatting within the app similar to everyday digital conversations.
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Hi. I'm Ana

A photo with me opposing a pink wall.

When designing products, I strive to find the balance between beauty and function.

My early work experience in journalism guided me toward empathy and curiosity. The curiosity led me to advocate for citizens’ needs. For 5+ years, I worked as a user engagement campaigner in the NGO sector.

Through my persistent work, I persuaded public figures, NGOs, and people to team up and make politicians accountable. That same passion for impact led me to UX/UI design in 2022.
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Since then, I blend storytelling, strategy, and user insight to create designs that are not only business-driven and functional but also meaningful for people.
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Thank you for taking the time to read this! If you like to collaborate, I would love to hear your ideas.

Let's talkConnect with me